Thursday, 24 October 2013
Online Digital Catalog: Ecommerce Solution
Online shopping is a standard business practice nowadays. Almost everyone has ordered something online at one point in their life. Any type of product can be found and purchased online. That’s why it’s so imperative to have an easy to use shopping cart solution to drive your online sales. A lot of businesses integrate a shopping cart within their digital catalogs to create a completely immersive point and click shopping experience. Here you will find some ideas on how to make the most out of your e-shop. Quick and easy: one of the main reasons consumers shop online is due to a lack of time and access to products in their local market. If a potential customer is visiting your online catalog with the intent of buying a product, the visual impression is very important. This sounds simple, but it is not always self-evident. The Primary causes for a customer to leave an online shop are: The cart is not saved Method of payments are only showed at the end of the ordering process Shipping charges are not transparent Confusing rows of products and/or hints for the buying option are not easily visible Provide your readers and potential customers with quick information that efficiently explains how to have a successful shopping experience on your platform. It is a good idea to use interactive control elements to engage your potential customer’s .This will create a fun and unique shopping experience, that will increase your chances of making them a regular customer. Allow feedback: buyers and potential customers want to communicate with each other. Interactive forms and rating systems engage communicative customers and make it easier for skeptical ones to make a buying decision. Show what you have to offer: show your products from their best side. Galleries of different colors or models make it easier for your customers to make a confident buying decision. These options can be combined; for example an interactive test, which provides information about the product type and shows the customer the corresponding buyable items. If you embed such a test in your online magazine or catalog, don’t forget to embed social media buttons, so your range of products can be shared and recommended through social networks. Offer Quality: An online publication avoids using paper, which would have been used for print advertising. Because of this, you aren’t restricted to a certain amount of pages. As a result, you can add bigger images and more detailed descriptions. This provides your customers with enough information to make their buying decisions. Support is important: A potential customer often has questions regarding your products. If you add a contact form to the last page of your ePublication, you could kill two birds with one stone. This gives you the ability to tend to your customers quickly and receive contact data from readers which are really interested in your products and or services. Gifts: An ePublication should be something special. Let your customers know that you are grateful that they chose to view your ePublication. Provide your online audience with exclusive contests, coupons, sweepstakes, giveaways, and promotions. This way your publication makes a memorable and lasting impression. Customers will come back again to see if they have won something or if there are current promotions they don’t know of yet.